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miscellany

Posters increasingly broke out of the informational and commercial necessities that were the initial impetus for their creation.Although such requirements were still in the background, utilitarianism was fortunately trumped by aesthetic considerations. The miscellany of posters in this chapter do not easily fit into any specific category but are unsurpassed in terms of style,design, execution, and impact.

As previously noted, Carl Hagenbeck, the pioneer German zoo and circus entrepreneur, took a shine to the country and its rich fauna and it was he who was responsible for groundbreaking posters on the subject of Ceylon. Publicity for his animal exhibits in Europe was consequent upon creating a romanticism about the lands from which Hagenbeck sourced his fauna and beautiful posters served to whet the appetite of the customers who came through the turnstiles.

Ceylon was a sought-after destination for postings in the British colonial administration. Beautiful landscapes, magnificent beaches, a spectacular fauna for hunting purposes, cool hill stations, and a pretty docile population were all virtues of the island. Several educational posters were designed during the 1930s to highlight the beauty of the island and to show off its products. These posters are included herein.